gameplans

The inspiration for the emblem came from a trip to FCBarcelona last year.

We were being shown around by a club official, and our discussion started with a detailed explanation of the FCB logo and all of its elements.

Somehow, we have managed to homogenise the look and feel of our AFL club’s in an effort to remain contemporary. In doing so, we have hidden the reasons why our clubs are loved by so many as as they relate to their own heritage.

The Melbourne emblem celebrates the reasons why we are what we are, and once again focuses on the timelessness of our beautiful club.

Please follow the link and click onto the various elements to hear the story utilising the technology provided by Global Vision Media.